WHAT’S NEXT – How I Turned Towards Success


Welcome to my continuing Journey.  If this is your first time to my blog, I encourage you to read my first two posts in this series so you know how my New Beginning Journey started.

My Journey

My Journey Part 2

As I promised in my last post, I’m going to share some mile markers I believe should be part of your journey that will avoid SOS – Shiny Object Syndrome.  By avoiding SOS, we will be better equipped to Stay Focused and Be Consistent.

Before I tell you my solution to avoiding SOS, there are a few things you need to understand and take action to prepare you for your Journey. 


You need to take time to figure out and be able to put into words what your WHY is.

Why do you want to start your own business?  There are no iron-clad reasons.  The reason is personal to you, and only you can define it.

Some popular reasons include:

  • To Provide For Your Family
  • To Leave a Legacy
  • To Pay Off Bills
  • To Quit Your Corporate Job
  • To Spend More Time With Your Family
  • To Take Your Dream Vacation
  • To Buy That House You Want
  • To Drive That Vehicle You Want
  • To Help Others Fulfill Their Dreams
  • To Provide For Your Ageing Parents

These are but a few reasons that could be your WHY.  You may have totally different reasons that make up your WHY.

You can define your WHY mentally, or you can write them down and keep it in plain view in your workspace.

This may seem like a no-brainer and not particularly important to do, but I assure you that this is a vital step on your journey to creating a successful business.  I can’t tell you how many “gurus” I’ve heard this from.  I can tell you, that if you nail this step down early in your Journey, it will help ground you and provide a reason to be focused and stay consistent.


I want to warn you, this one may seem a little strange at first, it sure did to me.  However, just like defining your WHY, it will be a big help, especially when it’s time to start marking your business.

No, you are not going to have to become or create a large blue humanoid.  HMM, maybe I’m dating myself now, but I’m not talking about the movie Avatar.

Before you begin marketing, you have to know who you are going to market to.

Things you need to know about your avatar.

  • What interests does your avatar have?
  • Is your avatar male or female, or both?
  • What is the age range of your avatar?
  • What education has your avatar had?
  • How much money does your avatar make?
  • Where does your avatar live?
  • Is your avatar single, married or have kids?
  • What experience does your avatar have?
  • What activities does your avatar enjoy?
  • What does your avatar do to make income?

These are but a few things you should know about your avatar.  I’ve even heard from a couple of leaders in this industry go so far as to say you should name your avatar.

You will find that the more specific you are with defining your target market (some define avatar as target market), the better your chances are to get them to look at your business.

I really believe for you to have a successful journey on your way to building your business that you must prepare the way by clearly defining your Why and Avatar.

There is one more adventure you must experience on your Journey.  I might even go so far as to say that this one is more important than defining your Why and Avatar.  I’ll explain this further later in this post.



Until I found a mentor, I was all over the place.  I didn’t know What, How or When I should be doing.  I was constantly looking for the “Golden Ring” that would solve all my problems and make me successful.

Understand this, a good mentor is NOT going to do the work for you.  Nor will they give you the perfect system or program that will speed you along your journey to reach your goal.

Your mentor will guide you along, make suggestions, show you how to do things, teach you how to ethically build your business.  Show you things they have done to keep you from making the same mistakes they made on their journey.  They will become a sounding board for you to bounce things off of and make suggestions of tweaks that will help you achieve the tasks you’re working on.

Your mentor will have your best interest at heart.  They will listen to you to learn where it is you want to go and offer suggestions that maybe you’ve not thought of.

If I haven’t told you, your journey is not going to be an easy road.  It’s going to take a lot of work and dedication on your part to stay focused, be consistent and keep your eyes on the goal.  That being said, it is going to be totally worth it! 

Oh yea, I promised to tell you why having a mentor might be more valuable than your Why or your Avatar.  That’s because your mentor will make sure you know your Why and your Avatar.


Peace and Success,



PS:  In my next post, I’ll be discussing some methods that really work.

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